Privacy Policy

Privacy Notice & Cookie Policy

Genpower Ltd (‘we’ or ‘us’ or ‘our’) including associated brands Power Spares, Hyundai Power Equipment (, The PowerSite (, Be Pressure (, Evopower ( trading from Isaac Way, Pembroke Dock SA72 4RW is a company registered in England under company no 05758983 with our registered office at: Isaac Way, Pembroke Dock SA72 4RW. The person in charge of ensuring your data protection rights is David Klass and can be contacted on 01646 687880 or  

Information That We Collect

Genpower Ltd processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any other way than already specified in this notice.

The personal data that we collect from and process you is: –

  • Name
  • Business or Home Address
  • Email Address
  • Telephone Number
  • Mobile Number
  • Order History

We will collect information from you if you: –

  • contact us via post, email or telephone and provide any personal data
  • place an order for products or services on our website
  • complete online contact form
  • complete any quizzes, marketing promotional offers and sign up forms
  • provide your contact details to us when registering to use an online account for accessing your order history
  • contact us offline for example by telephone, fax, email or post
  • visit or browse our website in accordance with our cookie policy at the end of this notice

How We Use Your Personal Data (Legal Basis for Processing)

Genpower Ltd takes your privacy very seriously and will never disclosure, share or sell your data without your consent, unless required to do so by law. We only retain your data for as long as is necessary and for the purposes specified in this notice. We do not collect any information from anyone under 18 years of age and our website, products and services are all directed to people who are at least 18 years old or older.

Data Processing for any purpose other than those specified in this policy are only done with your consent, which you are free to withdraw at any time.

The purposes and reasons for processing your personal data are detailed below: –

  • We collect your personal data in the performance of providing a product or service
  • We use your personal information to answer your queries and provide specific advice
  • We collect and store your personal data as part of our legal obligation for business accounting and tax purposes

We may also contact you for marketing and feedback on your use of our products, services or our website and may need to use your information to send important notices, such as updated document content where there have been regulation/law revisions or changes to our terms, conditions and policies.

Your Rights

You have the right to access personal information that Genpower Ltd hold or process about you and to request information about: –

  • What personal data we hold
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data for
  • If we did not collect the data directly form you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to update/correct it as quickly as possible, unless there is a valid reason for not doing so, at which point you will be notified.

Your also have the right to request erasure of your personal data or to restrict processing in accordance with the data protection law, as well as to object to any direct marketing from us and to be informed about any automated decision-making that we use.

If we receive a request for any of the above rights, we may ask you to verify your identity before acting on the relevant request; this is to ensure that your data is protected and kept secure. If you create an online account with us, you are able to modify and update your own personal information by logging into your user account.

Sharing and Disclosing Your Personal Information

We do not share or disclosure any of your personal information without your consent, other than for the purposes specified in this notice, where there is a legal requirement or to enforce our terms and conditions.

We utilise the below processors/controllers who act on our behalf to provide the below business functions and services. They act in accordance with instructions from us and comply fully with this and their own privacy notice, the data protection laws and any other appropriate confidentiality and security measures.

The third-party processors/controllers that we work with are: –

Providing us software to email our customers and potential customers.

Alphabet Inc (Google)

Google Analytics, Google Adwords, Google Tag Manager

Providing us with facilities to record and monitor cookies with anonymous information about visitors to our websites and associates brands. Being a data processor to provide enhanced marketing and customised adverts to our customers and website visitors.

Providing us software to provide enhanced customer support tickets for our customers and inbound enquiries.

Providing us software to manage, monitor and dispatch our products to customers.

Meta (formerly Facebook)
Process our data to provide re-targeted marketing messages to existing and potential customers.

Part of the Sage Group providing payment-processing facilities.

Providing monthly instalment and finance plans for customers with prior consent and application only.

Tower Finance
Providing monthly instalment and finance plans for customers with prior consent and application only.

Ad Beacon
Collect and combine First Party Data to analyse website usage and performance against Thirst Party advertising data.

Safeguarding Measures

Genpower Ltd takes your privacy seriously and take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including secure hosting of our website, anti-virus, firewall and malware protections on all device and networks, use of a site-wide SSL certificate, forcing securing passwords for users creating accounts and securing access to our site via an additional Website Application Firewall (WAF) provided by Sucuri.

Consequences of Not Providing Your Data

You are not obligated to provide your personal information to Genpower Ltd, however, as it is required so that we can process your order(s) and meet our business obligations, we will be unable to provide you with our products without it.

How Long We Keep Your Data

Genpower Ltd only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.